Friday, July 17, 2009

What's Out: Magical Monopoly

What’s Out is a new weekly feature that provides info about the latest films released in theaters.

Harry Potter’s box office monopoly is holding firm as it broke $100 million just before the commencement of the weekend. For this week at least, there are no competitors in sight. Wednesday’s release of Harry Potter and the Half-Blood Prince saw a return to the PG-rating, to the assured comfort of the vigilant parents everywhere.
Over the summer, each Friday signifies a major studio’s attempt to dominate the box office with a powerhouse popcorn-friendly cinematic machine a la Michael Bay’s Transformers: Revenge of the Fallen although the summer movies are typically more tolerable than that one. Wednesday has been an integral day this summer, as the aforementioned Michael Bay dollar-oozing abomination, Michael Mann’s Public Enemies and the sixth installment of the Harry Potter series, were released mid-week. A common occurrence on holiday weekends, this allows films to generate word-of-mouth buzz leading up to the weekend when it’s possibly already reeled in $200 million. How long will Potter reign at the top of the charts? I don’t know, but The Ugly Truth (July 24) surely is no threat.
Other releases are scant. Marc Webb’s (500) Days of Summer, this summer’s supposed reinvention of the stylized romantic comedy, opens in limited release today. Joseph Gordon-Levitt and Zooey Deschanel star.

1 comment:

Andrew Steadman said...

(500) Days of Summer looks intriguing...

also, I loves me some Zooey Deschanel